According to industry experts, radio advertising is one of the few remaining forms of traditional media advertising that is expanding. Businesses are increasingly combining online advertising with radio advertising.
Joshua Belliveau's insight:
This is definitely something to consider. While it ventures out of the realm of strictly "internet marketing" (our primary focus), it does provide a novel concept for our small business customers. In today's environment we hear more and more about Integrated Marketing Channels. Make sure that when you are formulating your marketing budget for the year, you consider how these two channels can be complimentary.